Smirnoff "We Do We" live event key graphics
I was hired by marketing agency Brand New A collective to create a set of key visual graphics to be used across print and digital promotions for an upcoming Smirnoff-sponsored live event.
The ask was to create a series of images that adhere to both Brand New's moodboard, as well as a recent brand refresh and marketing campaign by Smirnoff.
I started with a series of Ai-generated style frames, then moved into 2D composition explorations, followed by several rounds of fully rendered 3D explores.
For this project, my 3D workflow was entirely in Blender, with final renders generated with Octane Render.
After discussing with the client, I pursued 3 new directions, ultimately landing on the approach shown in Concept 1 below.
Final key visuals
Thank you!